As a designer who also happens to knit, I was delighted to help a semi-local yarn store bring their branding back into alignment with their vision. Along with a full brand refresh, we gave Scratch's beloved raven a symbol to carry - the spark of creativity that glows in all of us when we begin a new handicraft from scratch and watch it grow into something that sustains us. Custom icons and patterns were created to complement their new Scandi-folk style.